The marketers of rough-terrain, vertical-mast forklifts have continued even in spite of diminished overall sales. For example, there are at least 19 various brands within North America, with more than 100 different units available. In regards to manufacturers, there is almost the same number of telehandler manufacturers, even if their products are being sold under 24 different brands. Understandably, some of the brand names sell both lift trucks and telehandlers. Several of the main players within the business include names like Case, JCB, Lift King, Tovel, Sellick, Manitou, Omega Lift and Ingersoll Rand.
By borrowing several of the features which have increased the telehandler's popularity, lift truck makers have been able to increase their maneuverability advantages. For instance, Tovel, Manitou, AUSA and Omega Lift utilize hydraulic chassis-leveling systems which allow the operator to square up the truck's frame when it is sitting on uneven terrain in order for lifts to be made more safely. This feature is offered as an alternative by Lift King, Swinger and Load Lifter lift trucks.
The 4-wheel steer is another telehandler-like technology. Omega Lift, Lift King, Load Lifter and Tovel are makers which offer rigid framed equipment which operate on 4 equal sized tires. These crab-steering and four-wheel coordinated steering modes offer the incredible maneuverability that rivals the 4-wheeled steering traditional lift truck models. There are additional flexibility options with the sideways shuttle crab-steer mode as well.
The carriage sideshift or side-shifting mast can enhance placement dexterity. A standard feature which is quite common is the mast sideshift. This is provided on the majority of lift trucks available. It allows the operator to hydraulically move the mast a few inches to either side of center. Another option is the carriage sideshift. This functions by moving the carriage to both sides of the center of the mast.