During 1966, Bud Bushnell established Genie Industries. During that time, he purchased the manufacturing rights to a material lift which functioned on compressed air. The name Genie originated from the "magic in the bottle" that was utilized to lower and raise the hoist. This device greatly impressed a lot of customers and thus, the name was born.
Genie has moved into many new markets, because the need for work platforms and lifts grew. Over time, when the demand for new machines to meet numerous applications grew, the company made itself known in numerous new markets. For instance, Genie went into production with telehandlers, stick booms, articulated booms, light towers and man-lifts.
Genie decided to secure a partner who had the same values as a result of the economic slump in the beginning of the 2000s, when they partnered with Terex. This company has a history acquiring equipment manufacturers throughout the globe who proved to be a good business match. Genie Industries was sold during 2002 and became a part of Terex Corporation.
During the first years after the sale, it was decided to maintain the Genie brand within the Terex Aerial Work Platforms or AWP segment of Terex, because of the name's solid reputation in the marketplace. Thus, all Genie machines continue to be sold under the Genie brand name.
Genie takes pride in listening to their customers. The company is devoted to continually improving efficiency and quality and is also committed to lessening waste. Even long after the sale has been closed, the company focuses on offering exceptional support. These are the very work practices that have made Genie a trusted brand over the last decades and continue to keep their reputation for top-of-the-line and quality machinery.
The DC and Bi-Energy equipment offered by Genie provide emission-free, quiet operation even in the most delicate work environments. Where the machinery must be driven significant distances, like for example within industrial situations, the Genie bi-energy system combines the power of a diesel-powered generator together with the advantages of a 48V DC machinery.
Compared to any of the different types of aerial platforms, telescopic booms provide more horizontal reach overall. These machines are great for limited access places in construction and other industrial environments. The Genie Telescopic S booms have been designed to provide utmost productivity. These machines deliver the drive speed and supreme traction you require to be able to travel around the work site and job area.